So you want to know your segment....?

We’re going to show you some pairs of statements.

Please select the point on the scale you feel most drawn to.

Be quick and go with your gut!

Ready?

Healthy
Indulgent
Sensible
Extravagant
Doing jobs at home
Cocooning at home
Knowing enough
Endless curiosity
Following directions
Working something out yourself
Use a ruler
Scribble by hand
Big deals offered some of the time
Everyday low prices all of the time
Owning luxury things
Having things my friend recommends
Want things
Want experiences
Luxury things
Innovative things
Talking
Texting
Being one of the gang
Being part of a select few
Fun gossip
Deep conversation
Home
Away
Stories
Facts and figures
Savour the moment
Thrill of the chase
A sensory experience
A shared experience
Dreaming
Taking the plunge
Seek change
Protect the status quo
Something good might happen
Nothing will go wrong
Top of a mountain
Top restaurant
Empowered
Supported
Move forward
Enjoy the now